PINCH A PENNY

SOUTH FLORIDA MUSEUM

We are thrilled to be working with the South Florida Museum and are currently creating a smart mobile technology platform that will revolutionize the way museums approach "museuming." Please stay tuned to learn more about this project slated for completion by the end of 2016.

Phasellus a imperdiet turpis, nec varius orci. Phasellus rutrum sapien non lobortis efficitur. Aliquam sem libero, tempor vitae interdum non, malesuada sollicitudin nunc. Nam finibus est id tincidunt mollis. Morbi sagittis ultrices turpis, eget aliquam purus aliquet sit amet.

FBO – An acronym for Facebook Official. Used to gauge the seriousness of a relationship. ex: “Are they FBO?”

That’s sick – aka cool

Just sayin’ -  a term coined to be used at the end of something insulting or offensive to take the heat off you when you say it. (Urban Dictionary)

Photobomb – getting in other peoples pictures without an invitation

Frenemy: friend + enemy

Epic fail - originally a gamer term, now mainstreamed to mean a failure so pathetic that it's funny.

Really? - subtle way to demonstrate smarts by knocking down what is unintelligent or obvious

Legit - credible and not fake. This go-to word reflects just how much this generation values authenticity.

Just talking – used in exchange for “dating” or “going out” (Not FBO…)

YOLO -  an acronym for "You Only Live Once. YOLO is often used before taking a risk or questioning a situation USED IN EVERYDAY LIFE: "Hey, should I chop off all my hair?" "YOLO"

Swag/Swaggy - originating from the slang word '"swagger," means being or having something cool.  USED IN EVERYDAY LIFE: "Check out this blazer I found at the thrift store." "Swag."       

Reach - when you "reach," you are literally reaching somewhere or attending an event. USED IN EVERYDAY LIFE: "Are you heading to this party tonight?" "Yeah, I'm reaching" or "I'll reach tonight."   

Styll - pronounced like “still”, it means agreeing with someone or the truth. USED IN EVERYDAY LIFE: "That episode of 'The Vampire Diaries' was good, styll."         

Cray/Cray-Cray – a shorter word for crazy. USED IN EVERYDAY LIFE: "You're going to do all your holiday shopping on Christmas Eve? That's cray."

My Mains – refers to a close group of friends or the speaker’s family. USED IN EVERYDAY LIFE: "Jay and I go way back, he is one of my mains."       

Flex/Flexin’- refers to having cash on you or it describes someone who loves to show off their cash. USED IN EVERYDAY LIFE: "I hate when my best friend thinks she has to wear all her designer clothes, she keeps flexin'."

Boost -  bragging about or exaggerating a situation. USED IN EVERYDAY LIFE: "It only took me 30 minutes to finish my work report." "Stop boosting."

SMH- an acronym that stands for “shakes my head.” You'll see it often used in text messages, Facebook chatter and in memes. USED IN EVERYDAY LIFE: In a text: "I just spilled coffee all over my white shirt." Reply: "SMH."        

Bless Up- another way of saying goodbye or hello. USED IN EVERYDAY LIFE: "Bless up my friend," or, "It was nice seeing you, bless up."

Moss- this word means to chill out or relax. USED IN EVERYDAY LIFE: "Why are you always working? You need to moss."

Hundo P-"Hundo P" is just the sexier way of saying one hundred per cent. We approve.USED IN EVERYDAY LIFE: "I just merked my test, I got hundo p."

Chirp - describes what you're doing when you insult or "diss" someone. USED IN EVERYDAY LIFE: "My older brother can be such a jerk, he's always chirping at me."     

Scrilla - another word for money. USED IN EVERYDAY LIFE: "I just got paid. I'm rolling in scrilla." 

Lyric-speak: In the same way that abbreviating phrases is cool and witty, song lyrics can catch on and play the same role of self-expression, adding an extra layer of in-the-know wit. Examples include: u fancy huh, hey yo, going hard, swag, deuces.

Hashtags - a way for people to search for tweets that have a common topic and to begin a conversation. For example, if you search on #LOST (or #Lost or #lost, because it's not case-sensitive), you'll get a list of tweets related to the TV show. What you won't get are tweets that say "I lost my wallet yesterday" because "lost" isn't preceded by the hash tag.

(Urban Dictionary)

PINCH A PENNY Pinch A Penny was looking for an "in your face" spot that introduced the logo up front and center,  in a natural yet consistent way throughout the spring sale season. AdGals created the "beach ball blast" open in Cinema 4D, giving the logo a reason to live at the open of the spot and inspiring the in-store giveaway.

ADDYS BEST OF SHOW

"Obsessive Compulsive Carpet Disorder"

(SCROLL DOWN FOR MORE)

Pinch A Penny

40th Anniversary "Let's Celebrate" 

Ferman Automotive Group

PRINT AD: "Before There Was Green There Was Volvo"

Due to a no-to-low production budget, we took liberty and license with this print ad for Ferman Volvo of Tarpon Springs, having fun with great copy, a simple cutout of pre-existing product photography and some low budget stock illustrations.

(SCROLL FOR MORE FERMAN)

PRINT AD: Mazda 3 "Inner Car" Campaign

The Mazda brand targets Millennial females who not only are looking for an affordable vehicle, but are looking for a car that advertises and complements who they are. This campaign focuses on glamour at a price point.

THE TAMPA BAY LIGHTNING

VEIN911 VEIN CENTERS

Dr. Chris Pittman, an interventional radiologist with a growing practice, was looking for a unique brand that would not only set him apart, but create urgency within vein care.  From discovery and strategy, name generation, logo design and execution into print, digital and motion, AdGals partnered with Dr. Pitmann and created the VEIN911 campaign. The brand since has become a leader within its category.

PINCH A PENNY

Raymond James

Financial Planning Guide For Women

INTEGRATED CORPORATE ENERGIZER

CLIENT: AERIAL INNOVATIONS PHOTOGRAPHY

Oversized posters were hand delivered and directed party-goers to an online energizer video. 

DecisionTree Systems

Early detection for a healthy business.

Pinch A Penny

The Woman's Group, founded by Dr. Madelyn Butler, needed an identity that would appeal to women looking for a luxe OB/GYN experience. AdGals got to work, creating a logo with a timeless and refined look and feel, the iconic "W." Marketing materials complemented the refined aesthetic which was translated to signage for brick and mortar along with best practice utility for digital and social. The Woman's Group brand is now highly recognizable in the Florida Bay Area and has grown to claim the spot of largest all-female, privately held group practice in the U.S.

eLogic Learning, an industry leader in strategy, design and implementation of training and development for enterprises was looking for a brand identity that would encourage companies who relied on traditional classroom model compliance to rethink and remodel their training. 

AdGals created the "e-magine" campaign supported by the simple "e" apple brandmark.